Twitter Can Make You Immoral? Well, where the heck is our moral compass?

In our rush to get brands in front of eyeballs sometimes we miss the implications of the media we use. As Marshall McLuhan said, "The Medium is the Message."

This isn't to say that Twitter could make a brand immoral, but it Twitter or Blogger no doubt alters the perception of a brand by a consumer. Something we need to be aware of when crafting messages.