"More with Less." Clients say it, bosses say it, the Media says it. And we all feel it.
These days were asked to go to the well more often and in a quicker time frame than ever before.
But it's not just the work load. Agency employees are expected to be able to fill in gaps as others are laid off and new technology emerges. If you're not learning the newest media and technology, you're not ensuring your value to your employer.
Today, we can't expect our employers to send us to a conference to get smart on the latest technology. We must develop skills ourselves and be able to display knowledge or at least an opinion when a boss or client asks, "what do you think about Twitter?"
This isn't all bad. If you're reading this, you must be a curious person. And there's never been a better time for the curious to set themselves apart from crowd. So learn how to program flash, become a Twitterati and find out how to produce digital. You'll make yourself more valuable and keep yourself engaged at the same time. That's what I'm doing. Keeping the portfolio fresh just isn't enough anymore.