The New Miller Campaign
I've been reserving judgement on this campaign for some time because of I decided to spout my mouth off on this subject. Basically what I said was they've been all over the place for years and not presented a cohesive brand to the consumer. I could go on and on but I won't.
Anyway, it seems so far like they're on the right track. Especially with Lite, since I've noticed Coors making a direct reaction to their low carb ads.