Tuesday, January 27, 2004

The New Miller Campaign

I've been reserving judgement on this campaign for some time because of I decided to spout my mouth off on this subject. Basically what I said was they've been all over the place for years and not presented a cohesive brand to the consumer. I could go on and on but I won't.

Anyway, it seems so far like they're on the right track. Especially with Lite, since I've noticed Coors making a direct reaction to their low carb ads.

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