Adweek Superbowl Poll

Adweek.com is running a poll as to whether the superbowl is "overrated as a commodity for advertisers." Of course it is. But people buy the media for prestige. Simple eyeball calculations don't add up. When I just checked the poll 61% agreed that it was overrated. I wonder how many of that 61% would turn down the million dollar plus media check when their client asked them to go buy the spot time.