Adweek Superbowl Poll

Adweek.com is running a poll as to whether the superbowl is "overrated as a commodity for advertisers." Of course it is. But people buy the media for prestige. Simple eyeball calculations don't add up. When I just checked the poll 61% agreed that it was overrated. I wonder how many of that 61% would turn down the million dollar plus media check when their client asked them to go buy the spot time.

Ad Week Superbowl Poll

Adweek.com is running a poll as to whether the superbowl is "overrated as a commodity for advertisers." Of course it is. But people buy the media for prestige. Simple eyeball calculations don't add up. When I just checked the poll 61% agreed that it was overrated. I wonder how many of that 61% would turn down the million dollar plus media check when their client asked them to go buy the spot time.

The New Miller Campaign

I've been reserving judgement on this campaign for some time because of I decided to spout my mouth off on this subject. Basically what I said was they've been all over the place for years and not presented a cohesive brand to the consumer. I could go on and on but I won't.

Anyway, it seems so far like they're on the right track. Especially with Lite, since I've noticed Coors making a direct reaction to their low carb ads.