Twitter Can Make You Immoral? Well, where the heck is our moral compass?

In our rush to get brands in front of eyeballs sometimes we miss the implications of the media we use. As Marshall McLuhan said, "The Medium is the Message."

This isn't to say that Twitter could make a brand immoral, but it Twitter or Blogger no doubt alters the perception of a brand by a consumer. Something we need to be aware of when crafting messages.

Good luck enforcing this

Seems the FTC is considering regulation bloggers. Ha.

The same way illegal down loaders have been cracked down on?

It should be noted, that the most influential media is media that is trusted by consumers. This is the same for blogs.

A few great points about the unbiquitos iPhone app concept

Guess you marketing directors sure are seeing a lot of iPhone apps in presentations these days. It funny how when when creatives types are asked to think outside of the box, we often go to the same place.
"Let's hire some actors"
"Let's paint something on the street"
"What you really need is a Facebook Application"
"Are you on Twitter?"
"I've got it, a flash mob"
All are valid ideas if done correctly and for the right reasons.

Hope

Writing like this gives me hope there will always been someone in need of another copywriter out there.

It's the economy stupid

How can we innovate out of this one?

For starters, I'm going to Twitter. Not really sure how it's going to sell any more cars for my clients but damned if I'm going to be accused of being a Luddite in today's market. Anyway, we creatives need to realize it's our own brand we need to worried about these days. Right?

Also, I'm refreshing this blog. Blog were all the rage in 2001 when I created this thing. Not so "hot" anymore. But it can't hurt to be on last years cutting edge.

I was thinking about creating my own site. But isn't that so last year?

Better yet, maybe I could create my own iPhone app.

This worries me

The idea of stock photography and illustrations has been around for years. I uses stock images all the time for budget or timeline reason. Usually, begrudgingly. But more often than not, the idea really doesn't suffer. And sometimes when you work with a photographer or illustrator often you don't really get exactly what you were looking for anyway.

One thing I find disturbing here is the comoditization of beer ideas or soft drink ideas. No business has the same set of challenges that their advertising needs to address.

Also, could this lead to an era when we see outsourcing of ad creativity to other countries like in software development?

Ben Stien rants on in-flight cell phone calling.

The product everyone wants for themselves but no one wants for anyone else. We hear enough about people lives as they ramble walking down streets and through malls. It’s a good bet this turns about to the most poorly received product of the year. But then again, most people thought cell phones were rude just a few years ago- now they’re ubiquitous.

Score one for the Internet

Something pretty major happened for the internet this last two weekends. The NCAA tournament was simulcast by CBS on the internet. It seems it was so successful the severs couldn't keep up with the demand.

NEW YORK (AdAge.com) -- If you build it, they will come. Problem is, CBS didn’t know how many of them.

Does this mean the Internet has caught up with TV? Hardly, but it means The Web is becoming a viable alternative for broadcast media- not just print. Up until now, it was just video that you couldn't get on the television people would watch on the Internet. Still, web based media is less convenient than flipping on the TV, especially if you have a DVR and On Demand video.

Adweek Superbowl Poll

Adweek.com is running a poll as to whether the superbowl is "overrated as a commodity for advertisers." Of course it is. But people buy the media for prestige. Simple eyeball calculations don't add up. When I just checked the poll 61% agreed that it was overrated. I wonder how many of that 61% would turn down the million dollar plus media check when their client asked them to go buy the spot time.

Ad Week Superbowl Poll

Adweek.com is running a poll as to whether the superbowl is "overrated as a commodity for advertisers." Of course it is. But people buy the media for prestige. Simple eyeball calculations don't add up. When I just checked the poll 61% agreed that it was overrated. I wonder how many of that 61% would turn down the million dollar plus media check when their client asked them to go buy the spot time.