Twitter Can Make You Immoral? Well, where the heck is our moral compass?

In our rush to get brands in front of eyeballs sometimes we miss the implications of the media we use. As Marshall McLuhan said, "The Medium is the Message."

This isn't to say that Twitter could make a brand immoral, but it Twitter or Blogger no doubt alters the perception of a brand by a consumer. Something we need to be aware of when crafting messages.

A few great points about the unbiquitos iPhone app concept

Guess you marketing directors sure are seeing a lot of iPhone apps in presentations these days. It funny how when when creatives types are asked to think outside of the box, we often go to the same place.
"Let's hire some actors"
"Let's paint something on the street"
"What you really need is a Facebook Application"
"Are you on Twitter?"
"I've got it, a flash mob"
All are valid ideas if done correctly and for the right reasons.